PRESENTIFY DEFINITION PDF

The fascination springs from the dialogue between body-space-technology whose common denominator seems to be more than the phenomenon, the constant change, the cyclical nature of matter and its invisible component on a small and large scale. Epiphany/Presentification/Deixis: Futures for the Humanities and Arts. Thus in the performance the articulation and repetition reveal the potential, the infinite possibilities, the relationship with what we observe and the visible and invisible nature. If there is repetition, it is never a repetition of the same, but the re – presentification of a process in its more or less completed form, a crossing. They do not constitute an end or a beginning. Life or death are events that occur cyclically. The energy that moves everything is thought of as a pulsation or a vibration, to which all the elements of the universe agree. A whole in which elements appear different and yet, if observed carefully, show a common structure and functioning. If you can’t wait for more, visit and browse the Presentify service stack.“Feeling part of a whole that is constantly changing and constantly moving. In coming articles we’ll delve deeper into specific examples. Show your target audience that you’re investing in this and this will encourage them to invest in you. Take an holistic view so that content can easily be re-purposed across campaigns. How can you implement this approach in your sales enablement?Ĭonsider how you can apply presentification to the tools you use to support your sales enablement process - demand generation, lead generation, sales presentations, explainer videos, social media content etc.

75% want sellers to show how their products and services drive business value.77% treasure getting customised data and insights from sellers who can teach them something new.74% value sellers who pivot messages to discuss what the buyer wants to talk about, not just a blind pitch.Mary Shea of Forrester shared research on exactly what buyers want and need:

Only 20% are focused on what buyers really care about: their challenges, potential improvements, and the business value outcome of proposed solutionsĬlearly, expectations are being missed.80% of sellers still predominantly pitch products and services.21% of buyers said that their interactions with sellers are “low-value”.In the book Evolved Selling by Tom Pisello, according to Forrester, there is a distinct value gap between what buyers expect and what sellers deliver: otherwise there’s a high risk that you will not achieve the objective.

Whatever the message, it’s imperative that you consider the audience, story, medium (presentation/video etc) and call to action/next steps. Traumatized individuals, by definition, have not integrated their traumatic.

PRESENTIFY DEFINITION PDF

However, our findings show that on many occasions the purpose or objective of the communication isn’t factored into the aesthetic design - it may look nice but it doesn’t achieve the desired outcome.Īt the same time, the content is being developed purely for one activity rather than being re-purposed for additional applications, such as turning a PDF case study into an animated social media video. fication and presentification constitute the men- tal action of realization. Many corporate communications - presentations, videos, reports etc - are developed using a corporate brand style to help project aspects of the content and/or topic. In this first article, we’ll look at the definition and principles of the approach So, what does this mean for you? This is a topic we’ve spent quite some time researching, developing, deploying, assessing and finessing… How do you use them to get you more bang for your buck?

Presentify definition